STELLA! (lame I know but I couldn't resist)

Miss Stella McCartney's most recent fashion campaign is starring non other then our lovely friends from the forest, Bambi, Thumper and Flower.

Apparently the idea from which stemmed from her love of animals and her beliefs regarding their welfare (as well as her love for the Disney classic itself).

Her current season's designs are glamorous and liberating, animalistic in feel and freeing in nature.

The images, shot by Ryan McGinley, were taken in the woods of Worcestershire, England, the perfect backdrop for Bambi and co to drop by for a round of whose cutest. The animals or the clothes?

I personally love this ad campaign. So many fashion campaigns are harsh and disturbing, making me forget what it is their trying to sell in the first place.

Unlike this which is sweet and transporting making me first notice the images of all of our childhoods but then directly take stock of the gorgeous garments also featured. Fantastic effect. Original and classic all at the same time.

Kudos Stella!
xx